The Power of Words
Sticks and stones may break my bones, but words will never hurt me. Never? I’m sure many of us can remember ugly words that were said to us as a child or adolescent. You try to let go of them but they leave a feeling… Read more >
About: Jennifer Holland
A Man and His Message
Today we celebrate the life and memory of Dr. Martin Luther King, Jr., who forever left his mark on our country with his famous “I Have a Dream” speech delivered on the steps of the Lincoln Memorial that historic day. His passion to put an… Read more >
Why Branding is Important Today
A recent economic report showed that the country’s economy is slowly but surely improving, which is good news for every business. But regardless of the state of the country, branding is always important. Ad Week says that when companies pull back their branding and… Read more >
Branducation: Brand development works in education, too
I don’t think education has ever been more important than it is now. A student can’t just stop with a high school diploma—he has to keep going, either to college or a trade school. There’s a lot of competition to get students, but if a… Read more >
Your Employees, Not Your Customers, Are the Key To Successful Brand Loyalty
When companies think about the final point of contact—or touchpoint—for generating brand loyalty, they usually focus on the customer. After all, customers buy your product, recommend it to friends and are less likely to switch brands. Equally critical to customer satisfaction and long-term loyalty are… Read more >
Clarifying The Confusion
We often see companies who think they are building their brand but who are actually breaking down their brand. In fact, their efforts cost the company MORE than strategic brand building. Here is a parody of the 5 biggest reasons causing a brand to break… Read more >
5 Essential Steps For Rebranding
These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail. A winning brand strategy is one that is integrated into… Read more >
The Face Only a Mother Could Love
A brand is much more than just a logo…much more than a jingle…and much more than an ad campaign, although many organizations never look beyond those mere trinkets of a truly “operationalized” brand. It’s no secret that every company strives for brand distinction through… Read more >
What Every CEO Must Know About Branding
There’s a lot of clutter in “brand speak.” CEOs can make costly decisions because they are sometimes misinformed about strategic brand development and branding. Frankly, the two are often mistaken as the same thing. And of course, they are not one and the same…not by… Read more >
Top 5 Reasons for Growing Brand Value
A brand is an extremely valuable business asset, and developing your brand will ensure the success of your company. In later blogs I will outline how best to align your business and brand strategy together. But for starters, here’s why every business needs to invest… Read more >