By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Some people scoff and snicker at this brand point, but they are wrong. In my Build Your Brand workshops, I often compare and contrast famous brands, such as Super 8 and The Ritz Carlton. I’ll ask what… Read more >
By Jennifer Holland, Certified Brand Strategist, Holland People+Brands I hope you answered all the provocative questions I asked you last month about your business and your values. If not, go here before you move forward with this article about creating your perfect customer. Now, let’s… Read more >
By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Last month, I talked with you about the right answer to a question almost everyone gets wrong. If you missed it, you can see it here. This month, as promised, let’s discover the who, what, why and how… Read more >
By Jennifer Holland, Certified Brand Strategist, Holland People+Brands “How does the subconscious mind make decisions?” That’s a question posed by the Neuroeconomics Lab at the UCLA Brain Research Institute. According to neuroscientists at the Institute, the brain’s limbic system—which governs our emotions—often overrides the areas… Read more >
By Jennifer Holland, Certified Brand Strategist, Holland People+Brands I often ask participants in my Build Your Brand Workshops this question, and the typical answers I hear are that a brand is a “logo,” “name,” “tagline,” or palette of “colors, fonts and icons.” Well, the truth… Read more >
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