A brand is an extremely valuable business asset, and developing your brand will ensure the success of your company. In later blogs I will outline how best to align your business and brand strategy together. But for starters, here’s why every business needs to invest… Read more >
Sometimes, I will read something about a company that makes my head spin—about how well it brands itself, or, too often, how badly a company needs brand development. The latter is the case with Dish Network and its founder and chairman, Charlie Ergen. Talk about… Read more >
We're glad you're here.
When you sign up for our newsletter, you'll automatically receive:
