Holland People+Brands
A strategic brand consultancy for founder-led businesses and organizations ready for stronger alignment
Holland People+Brands helps organizations align business strategy, brand strategy and people strategy so growth is built on a stronger foundation.
That alignment matters because growth becomes harder to sustain when strategy is fragmented, positioning is unclear or people across the organization are not equipped to deliver the brand consistently.
Our work brings those elements together through the Holland Helix®, a proprietary framework designed to help leaders uncover what is true, define what is differentiating and create the clarity needed for stronger decisions, stronger delivery and more meaningful growth.
We believe brand is not a layer added at the end. It is a strategic discipline that helps an organization know who it is, what it stands for and how it should show up in the market and inside the business.
What Makes Us Different
We do not treat brand as messaging alone.
We help clients connect the strategic direction of the business with the clarity of the brand and the people required to deliver it. That is where alignment begins. It is also where brand becomes more than a marketing exercise.
Our work helps organizations:
- Clarify what they stand for
- Strengthen positioning
- Align leadership with the brand
- Improve consistency across touchpoints
- Build a stronger foundation for sustainable growth
Our Approach
Holland People+Brands was built on the belief that organizations perform better when business strategy, brand strategy and people strategy are working together instead of operating in silos.
That belief shaped the Holland Helix, developed by Jennifer Holland and Jackie Weathers and published internationally in the Journal of Brand Strategy.
We work closely with clients as strategic partners, helping them uncover their distinction, define a stronger position and translate strategy into clearer communication and more consistent delivery.
Jennifer Holland
Certified Brand Strategist & CEO
Jennifer Holland is a Certified Brand Strategist and founder of Holland People+Brands. She is known for helping organizations uncover their distinction, clarify their position and build stronger alignment between business strategy, brand strategy and people strategy.
She helps leaders move beyond fragmented messaging and surface-level brand activity to clarify what makes the organization distinct and build the alignment needed to support stronger growth.
Jennifer is co-creator of the Holland Helix, a proprietary framework developed with Jackie Weathers and published internationally in the Journal of Brand Strategy. She is also a professional speaker, a member of the National Speakers Association and an Expert Resource Speaker for Vistage International.
With decades of experience across a range of industries, Jennifer brings strategic clarity and creative depth to her work, helping businesses and entrepreneurs strengthen the link between who they are, how they are positioned and what they consistently deliver.
Jackie Weathers
Certified Facilitator & Business Coach
Jackie Weathers brings deep expertise in employee performance, organizational development and business coaching. Her work helps organizations identify the real barriers to performance—often rooted not in training alone, but in systems, processes and tools—and create solutions that improve execution over time.
Her background includes leadership roles across Fortune 50 and Fortune 500 organizations as well as more than a decade leading Jackie Weathers Consulting. She is certified in a wide range of coaching, assessment and leadership development tools that support individual, team and organizational performance.
Jackie’s contribution strengthens the people-strategy side of the work, helping clients ensure that internal capability can support what the brand promises externally.
