Sweet Pete’s needed a clear position that could carry across the brand, the customer experience and a national television opportunity.

• Repositioned Sweet Pete’s as a madcap confectionary emporium—a more distinctive, experience-driven brand than a traditional candy store
• Defined a brand rooted in shared moments of joy, extending beyond product to experience
• Translated strategy into messaging and materials for national visibility
• Aligned the brand across touchpoints ahead of The Profit
• Helped ensure the business showed up clearly and consistently when the spotlight hit

“When Sweet Pete’s was selected to appear on CNBC’s The Profit, Jennifer Holland was our first call. She aligned all our materials beautifully so that our appearance on the show was a success. Her team also developed our franchise materials for Peterbrooke Chocolatier, helping us sell 25 stores in 16 months.”