We often see companies who think they are building their brand but who are actually breaking down their brand. In fact, their efforts cost the company MORE than strategic brand building. Here is a parody of the 5 biggest reasons causing a brand to break… Read more >
These five steps are absolutely vital for the successful rebrand of a company or organization. If you aren’t willing to do these five steps, then save your money…because the rebrand will most likely fail. A winning brand strategy is one that is integrated into… Read more >
A brand is much more than just a logo…much more than a jingle…and much more than an ad campaign, although many organizations never look beyond those mere trinkets of a truly “operationalized” brand. It’s no secret that every company strives for brand distinction through… Read more >
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