Here’s a new piece on AI, brand value and a recent conversation that spurred my thinking.
A longtime friend and past client, a former CFO who moved into the CEO role, shared that the AI conversation among CEOs is shifting. It is no longer really about whether AI is here to stay. That part seems settled.
The bigger question is what happens to brand value when every business has access to tools that can make it sound polished, capable and strategically fluent.
For small and mid-sized businesses, this points back to brand infrastructure: The clarity, standards and human judgment that help a business remain worth choosing as the tools keep changing.
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