"Our Aviator Gear brand identity was born with Holland. We were able to identify what makes us unique as a company, and the specific value that we provide to our customers. The investment we made in our brand identity has helped us more than double our revenue in the past four years. The strength of our brand has also improved our customer loyalty and increased their lifetime value. Hiring Jennifer Holland as our brand strategist was the best ROI decision that we have made in our 10 years in business."