LB Goodman & Co. had deep expertise and a strong reputation, but needed sharper positioning, stronger visibility and a more integrated brand to fully capitalize on its growth potential.

• Became a more recognizable brand in a crowded CPA category
• Increased visibility in two strategic niches: dental practices and manufacturing
• Generated 907% ROI on the PPP-ERC campaign
• Delivered $9 return for every $1 spent
• Strengthened the firm’s visibility, value and market presence ahead of its eventual merger with one of the top 10 accounting firms in the country

“Jennifer and her team transformed our firm. We became a recognizable brand, and every aspect of who we are was addressed.”