Rayonier needed an internal wellness brand that would resonate with its employee population and support healthier behaviors over time.

• Identified the need for a stronger internal position, not just a wellness campaign
• Developed Stay Strong as a name and identity grounded in the realities of Rayonier’s workforce
• Created messaging that connected personal health with organizational benefit
• Helped translate a business need into a more meaningful employee-facing initiative

“In every instance, I found Holland to be thoughtful, strategic and on point with their recommendations and creative approach. They delivered strong results and practical solutions, and our business leaders enjoyed collaborating with Jennifer and her team.”