The Citadel Foundation needed a campaign position that could answer why the institution mattered and why donors should give.

– Clarified what made The Citadel distinct and why its cause should matter over other institutions

– Developed a strategically branded campaign platform to inspire both internal adoption and external action

– Created a comprehensive campaign brand book with positioning, messaging and engagement strategies

– Equipped leadership, faculty and stakeholders with a clear, consistent message to carry forward

– Designed a campaign foundation intended to sustain momentum long after launch

“Jennifer and her team bring an enormous amount of industry best practices to the process of developing a brand strategy. She and her team have the knack for not only developing the proper template of suggestions, but engaging the broader audience in taking ownership of how the organization stands to benefit from a tight and consistent message.”