UNF SBDC needed to clarify its brand and align leadership around a shared direction to support future growth.

• Facilitated a brand discovery workshop followed by a strategic planning retreat
• Clarified the organization’s core belief and why it matters
• Defined unique value propositions and a clear market position
• Developed a brand essence statement and franchise statement to guide communication
• Connected brand clarity directly to strategic priorities, goals and behaviors
• Created alignment across leadership and staff around a unified direction

“In just a day and a half, our entire staff reached consensus on our Unique Value Propositions, Brand Essence Statement and goals. Clarifying our brand and beginning to build brand value are critical steps for the FSBDC—and Jennifer helped us achieve that. The results are incredible.

My team, a group with high expectations, consistently ranked this as one of the best retreats we’ve had.”