Brand loyalty is falling. Purpose-driven consumers are rising. And somewhere in that gap lives a question every organization should be asking. My dad was an insurance man people called the Macy’s Santa Claus. He’d tell you straight if you didn’t need what he was… Read more >
There is a particular kind of overwhelm that happens when too many things start asking for you at once. The book needs attention. Client work needs movement. The house needs something. Life administration keeps inching forward with its hand up. None of it is… Read more >
ChallengeAlthough Easter is an important season for confectioners, Peterbrooke had historically struggled to gain strong traction during the holiday. Big box retailers and grocery stores offered convenient, lower-priced candy and ready-made baskets, and many shoppers did not feel a compelling enough reason to choose… Read more >
