Some of the businesses most in need of positioning are the successful ones. I realize that sounds backward at first, so I’ll explain. Most people I talk with assume brand work becomes important when a business is struggling to attract customers, gain visibility or… Read more >
A single word changed how five audiences understood one business. A company can be doing exceptional work and still struggle to explain why it matters. This is the story of how one word helped a growing business stop improvising and align its people to… Read more >
A lesson in momentum from a 120-pound Irish Wolfhound. One thing I admire about social dogs is their complete lack of concern about whether they are welcome. Mr. Jamison spotted another dog across the street this week and immediately began moving in that direction… Read more >
