A clear frame helps people see what you want them to see first. I often hear a business owner say at the beginning of brand strategy work, “Yes, but there are a lot of people who want x, so we want to keep doing… Read more >
When a company has too many messages, too many audiences and too many ways of explaining itself, the problem may start much further upstream. I was at an event at the yacht club when the CEO I knew walked over and said something I… Read more >
While businesses figure out how to use AI, customers are figuring out how to use it, too. I’ve had a soft spot in the floor of my house for many years. I’ve hired—and paid—one person after another to fix it. I finally decided to… Read more >
We have become extraordinarily sophisticated at engineering the sale and strangely unsophisticated at helping someone buy. I was in a small retail shop on Cape Cod recently, wandering around without anything particular in mind. A nor’easter was expected that day, so my companion and… Read more >
