There is a particular kind of overwhelm that happens when too many things start asking for you at once.
The book needs attention. Client work needs movement. The house needs something. Life administration keeps inching forward with its hand up. None of it is imaginary. Most of it matters. But it does not all belong in first position.
I have been thinking about how often overwhelm is really a sequence problem. The same is true in brand. A life feels overwhelming when everything is competing for first position. A brand feels unclear for the same reason.
I wrote more about that here. Read the full article on Substack.
