Image: Watercolor study from a 2023 workshop with my college art professor, mentor and
iconic artist, Louise Freshman Brown.
Visibility can get attention. Messaging can create interest. But neither one gives a brand the power to last if there is no clearly formed foundation beneath it.
The thinking behind this piece began with an old idea about beauty and ornament: that what is added should never become more important than what gives it meaning. That sent me back to something I learned first as an artist.
The work is not always to add more. Often, it is to see what is already there clearly enough to give it form.
In art as in business, this is foundational. I wrote more about what gives a brand the power to last on Substack.
