While the times may change, your reason for branding won’t. By Jennifer Holland, Certified Brand Strategist, Holland People+Brands Sure, the way the marketplace works today is very different from the way it did even just a few years ago. For example, remember when companies spent… Read more >
“Aligning a company’s people strategy with its business strategy and brand strategy” The international Journal of Brand Strategy published this research article, co-authored by Jennifer Holland and business partner Jackie Weathers in the Autumn/Fall 2013 volume. Based in London, England, the Journal of Brand Strategy… Read more >
Jennifer Holland was published in the January issue of Advantage Business Magazine. She introduces why PEOPLE are the essential element of a company’s brand and explains her methodology through her brand model — the Holland Helix®. Many company’s get the brand and the business piece… Read more >
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